The Ole Seagull


The best answer to Branson’s reduced show attendance?

Posted in Branson by The Ole Seagull on the August 28th, 2016

Last week’s column stated what the Ole Seagull believes is a simple truth necessary to the economic success of just about every Branson show. That was, “The ‘Best Ticket’ a Branson show can sell is one netting the show as close to the box office price as possible, that is sold to the ticket purchaser prior to their arrival in Branson.” In recent years selling enough tickets, “Best Ticket” or otherwise, to keep from losing money has been a continuing challenge for all, but Branson’s most popular shows. A challenge that surely must have some of them asking themselves, “Is it worth the effort to keep on in the hopes that things will change?” (more…)

Is the “Best Ticket” a Branson show can sell becoming, but a fading dream?

Posted in Branson,Marketing,Opinion by The Ole Seagull on the August 21st, 2016

An Ole Seagull just has to believe that, in all too many cases the answer is “Yes, but it gets worse.” First, the answer depends on one’s definition of “the Best Ticket.” As used in this column the Ole Seagull would define the “Best Ticket a Branson Show Can Sell (Best Ticket),” as, “a ticket netting the show as close to the box office price as possible and sold to the ticket purchaser prior to their arrival in Branson.” (more…)

From a marketing perspective can Branson shows say, “We have met the enemy and it is us?”

Posted in Branson,General,Marketing by The Ole Seagull on the August 1st, 2016

Sadly, for many Branson shows, that might just be true. It’s no exaggeration to say that it’s a lot harder for shows to make it in Branson that it was 15 years ago. As Branson visitors enjoy all that Branson offers, all the shows, attractions, and other entities providing that experience, are competing against each other trying to entice those visitors to spend some of their money and time “with” them. Branson could have 100 million visitors but, as to individual shows, their success depends on how many of those visitors end up sitting in the seats of their show. (more…)