The headline of 2013 that no one ever saw: “$45M plus 7 years of TCED/Chamber CVB Branson marketing results in $7.8M 2014 Plan to get back to the basics and re-engage Branson’s core markets”
Wow, that’s some marketing efficiency; Over $45M spent to realize that we have to “get back to basics” and “re-engage our core markets.” That’s nuts! Wouldn’t it have been great if the same marketing brilliance being displayed now could have been displayed three or four years ago at about the $21M or $30M mark? That’s a rhetorical question because, in an Ole Seagull’s opinion, the same marketing brilliance and desire for control that led Branson into this position, as embodied in the incestuous relationship between leadership of the “Tourism Community Enhancement District” (TCED) and the “Branson Lakes Area CVB” (CVB), is still “lighting” the way into the future. (Don’t panic folks, as used herein the term “incestuous” is defined as “a relationship excessively close and resistant to outside influence.”) …