April 2015

Apologize for a successful $15.5 million campaign based on this logic?

Bill Skains, who sat on the Tourism Community Enhancement District Board (TCED) of Directors, the organization responsible for marketing Branson, for a of number years has been very “vocal” in his opposition to the CVB’s participation in the Virgin Group’s “Branson to Branson” online event, which, according to many of our areas leading marketing experts, was an overwhelming success. Early on Skains emailed the TCED complaining about it and, most recently, expressed his opinion on the front page of the April 10 edition of the Branson Tri-Lakes News in an article entitled, “Not all grinning at prank.”

It’s not Skains opinions, but the logic and rationale that those opinions appear to be based on that amazes an Ole Seagull. Incredulously, in his original email to the TCED he said, “I am thinking that somewhere or some time we need to apologize to the taxpayers if anyone was offended…” …

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No April Fool’s joke – Virgin “Branson to Branson” marketing event is positively priceless!

This week, in an Ole Seagull’s opinion, Branson, in cooperation with the Virgin Group media team, “hit it out of the park” with one of the greatest social media marketing coups in Branson’s marketing history. Their #BransonToBranson April Fool’s online/social media event was a fresh “out of the box” marketing effort, coordinated with the very type of company that most communities would give their “eye teeth” to work with. He believes that it will not only favorably impact Branson tourism, but potential economic development along with the jobs and other community benefits inherent to such development. …

No April Fool’s joke – Virgin “Branson to Branson” marketing event is positively priceless! Read More »