Branson

Don’t Branson’s shows deserve a significant marketing voice in their destiny?

Branson, Marketing, Opinion / /

An Ole Seagull just has to believe that The Branson League of Theatre Owners & Show Producers” (the League) would answer that with a resounding, “Yes!” The League has requested the establishment of a Blue-Ribbon Task Force by the Branson Board of Aldermen, (the Board) repeatedly, both privately and during its public meetings. The basis of the request appears to be the Leagues dissatisfaction with not only the way that Branson shows and Ozark Mountain Christmas are being marketed, but that its feeling that the shows have very little say regarding that marketing. …

Don’t Branson’s shows deserve a significant marketing voice in their destiny?Read More »

Don’t Branson’s shows deserve a significant marketing voice in their destiny? Read More »

Branson mayor “bests” Pelosi for dumbest political statement ever?

Branson, General / /

Until this week, the dumbest statement that the Ole Seagull had ever heard a politician make was the justification that Nancy Pelosi gave for passing “Obama Care” when she said, “We have to pass the bill so that you can find out what’s in it…” Well, after hearing the comments of Branson Mayor Karen Best, regarding the request of the Branson League of Theatre Owners & Show Producers (the League) for marketing assistance, at the October 20 study session of the Branson Board of Alderman (Board), Pelosi’s statement is now the second dumbest thing he ever heard a politician say! …

Branson mayor “bests” Pelosi for dumbest political statement ever?Read More »

Branson mayor “bests” Pelosi for dumbest political statement ever? Read More »

The best answer to Branson’s reduced show attendance?

Branson / /

Last week’s column stated what the Ole Seagull believes is a simple truth necessary to the economic success of just about every Branson show. That was, “The ‘Best Ticket’ a Branson show can sell is one netting the show as close to the box office price as possible, that is sold to the ticket purchaser prior to their arrival in Branson.” In recent years selling enough tickets, “Best Ticket” or otherwise, to keep from losing money has been a continuing challenge for all, but Branson’s most popular shows. A challenge that surely must have some of them asking themselves, “Is it worth the effort to keep on in the hopes that things will change?” …

The best answer to Branson’s reduced show attendance?Read More »

The best answer to Branson’s reduced show attendance? Read More »

Is the “Best Ticket” a Branson show can sell becoming, but a fading dream?

Branson, Marketing, Opinion / /

An Ole Seagull just has to believe that, in all too many cases the answer is “Yes, but it gets worse.” First, the answer depends on one’s definition of “the Best Ticket.” As used in this column the Ole Seagull would define the “Best Ticket a Branson Show Can Sell (Best Ticket),” as, “a ticket netting the show as close to the box office price as possible and sold to the ticket purchaser prior to their arrival in Branson.” …

Is the “Best Ticket” a Branson show can sell becoming, but a fading dream?Read More »

Is the “Best Ticket” a Branson show can sell becoming, but a fading dream? Read More »

From a marketing perspective can Branson shows say, “We have met the enemy and it is us?”

Branson, General, Marketing / /

Sadly, for many Branson shows, that might just be true. It’s no exaggeration to say that it’s a lot harder for shows to make it in Branson that it was 15 years ago. As Branson visitors enjoy all that Branson offers, all the shows, attractions, and other entities providing that experience, are competing against each other trying to entice those visitors to spend some of their money and time “with” them. Branson could have 100 million visitors but, as to individual shows, their success depends on how many of those visitors end up sitting in the seats of their show. …

From a marketing perspective can Branson shows say, “We have met the enemy and it is us?”Read More »

From a marketing perspective can Branson shows say, “We have met the enemy and it is us?” Read More »

It’s about a process and future of Branson shows not “the button”

Branson, General, Opinion / /

First a suggested solution: Give the individual Branson show the option of having the link from the Branson Lakes Area Chamber of Commerce & CVB “Buy Now Button,” (BNB), for THEIR show listing on the “ExploreBranson.com (EBC) show page,” go directly to a page on the shows web site where tickets can be directly purchased OR, in the alternative, to a page of another web site, of their choice, from which their tickets can be directly purchased. i.e. The BNB for the “Bad Button Jamboree Show” could link directly to the page on the Button Jamboree Show web site where they directly sell their tickets to THEIR show or directly to a page on another website of their choice, from which tickets to their show can be purchased. …

It’s about a process and future of Branson shows not “the button”Read More »

It’s about a process and future of Branson shows not “the button” Read More »

Apologize for a successful $15.5 million campaign based on this logic?

Branson, Opinion / /

Bill Skains, who sat on the Tourism Community Enhancement District Board (TCED) of Directors, the organization responsible for marketing Branson, for a of number years has been very “vocal” in his opposition to the CVB’s participation in the Virgin Group’s “Branson to Branson” online event, which, according to many of our areas leading marketing experts, was an overwhelming success. Early on Skains emailed the TCED complaining about it and, most recently, expressed his opinion on the front page of the April 10 edition of the Branson Tri-Lakes News in an article entitled, “Not all grinning at prank.”

It’s not Skains opinions, but the logic and rationale that those opinions appear to be based on that amazes an Ole Seagull. Incredulously, in his original email to the TCED he said, “I am thinking that somewhere or some time we need to apologize to the taxpayers if anyone was offended…” …

Apologize for a successful $15.5 million campaign based on this logic?Read More »

Apologize for a successful $15.5 million campaign based on this logic? Read More »

No April Fool’s joke – Virgin “Branson to Branson” marketing event is positively priceless!

Branson, General, Opinion / /

This week, in an Ole Seagull’s opinion, Branson, in cooperation with the Virgin Group media team, “hit it out of the park” with one of the greatest social media marketing coups in Branson’s marketing history. Their #BransonToBranson April Fool’s online/social media event was a fresh “out of the box” marketing effort, coordinated with the very type of company that most communities would give their “eye teeth” to work with. He believes that it will not only favorably impact Branson tourism, but potential economic development along with the jobs and other community benefits inherent to such development. …

No April Fool’s joke – Virgin “Branson to Branson” marketing event is positively priceless!Read More »

No April Fool’s joke – Virgin “Branson to Branson” marketing event is positively priceless! Read More »

What does the “Cast of Branson Famous,” the Terry Award’s “Best Show of the Year for 2014” and the “TCED Board” have in common?

Branson, Opinion / /

Drum roll please as we give the answer, which is, “They are all living proof of James Joyce’s statement, ‘The actions of men are the best interpreters of their thoughts.'” Although, to an Ole Seagull, in the case of these three, their actions could equally be interpreted as their “lack of thought.” …

What does the “Cast of Branson Famous,” the Terry Award’s “Best Show of the Year for 2014” and the “TCED Board” have in common?Read More »

What does the “Cast of Branson Famous,” the Terry Award’s “Best Show of the Year for 2014” and the “TCED Board” have in common? Read More »

TCED involves state senator Phillips in Branson’s $525 million dollar scandal?

Branson, Government, Opinion / /

“Darn Seagull, isn’t the involvement of a state senator in a ‘scandal’ a little harsh for a Sunday morning piece?” “Perhaps so, but what else can you call what’s happening?” In an Ole Seagull’s opinion, using whatever definition of “involved” one wants to, Senator Don Phillips’ submission of what the Ole Seagull believes is a deceptive application to the Missouri Attorney General for an opinion on the Tourism Community Enhancement District’s (TCED) scandalous diversion of millions of marketing dollars to pay on Branson TIFs certainly involves Phillips in the board’s consistent policy of doing whatever is necessary to avoid litigation and drag things out to keep paying the Branson TIFs as long as possible. …

TCED involves state senator Phillips in Branson’s $525 million dollar scandal?Read More »

TCED involves state senator Phillips in Branson’s $525 million dollar scandal? Read More »